Brand: Creating and Manage Your Corporate Brand


In stock

SKU: EC113250 Category: Tag:


A brand is the reflection of a company; it drives your product or service into the life of your customer by striking their heart and living in their mind. Think of some of the biggest brands you know and the words that come to mind when you think of them:

  • Apple? Innovative.
  • McDonalds? Family-friendly.
  • Hilton Hotels? Classy.

All of these companies have worked on their brand to reflect their offering in a way that is more than some pretty content; they have offered a definitive solution with a promise that needs will be met. This is all down to their branding, and the message and vision behind their branding.

This course will help you to understanding how to create and manage a brand that will live long in the memory of your customers, and how you can help your employees to understand the importance of working for your company.


  • Define what a brand is and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, the features of those products, and their values
  • Write a mission, vision, and style statement for a brand
  • Describe the basics of positioning a brand
  • Understand the basics of creating a visual identity, including a brand name, slogan and logo
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • Effectively plan an internal and external brand launch
  • Monitor and evaluate your brand, and understand how to respond to the results


  • Learn how to put your brand out there in the right way.
  • Implement the knowledge you learn in the course as soon as possible.
  • Manage your brand using monitoring, analysis and evaluation tools.
  • Extracurricular resources to help with post course learning.

Additional information

Exams Included


Course Type

Online Course

Expiry Date After Purchase

1 year

Device Processor

1 gigahertz (GHz)

RAM Required

1 GB

Operating System

iOS, Mac OS, Windows 10, Windows 7, Windows 8


Google Chrome, Internet Explorer 8 or above, Mozilla Firefox, Safari 6 or above


Android, iPad, iPhone, Mac, Windows

  1. Upskilling for staff or those seeking employment in courses relevant to your profession is key. It will help you secure your next job or acquire more skills for promotion. This will give you an edge over other applicants or competitors.
  2. Companies should also support upskilling their staff
  3. Once we receive payment (Cleared Funds), we will issue you a username and password via your email address.
  4. Ease of use – You can study for this course anyplace, anywhere, anytime – 24/7/365 days.
  5. For courses where Exam(s) / assessment(s) are included in price, certificates are issued immediately online once you pass the exam.
  6. You may re-take the assessment if you fail as many times as possible before the expiry date.
  7. You can always download and print your certificate as many times as possible before the expiry date if the course do have a certificate (please check additional information tab to confirm).
  8. All our courses last for 6 months to a year before it expires after purchase. Some courses do not expire at all. Please check additional Information for appropriate expiry date
  9. No need to cancel social meetings or rush due to traffic for a webinar. Study at your own pace.
  10. All our courses are accredited and designed by professionals in United Kingdom – They are all UK accredietd courses.


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