Creating a Google AdWords Campaign

$54.73

In stock

Description

AdWords is an online advertising platform that was developed by Google where advertisers pay to display their content to web users who use the Google search engine. Google launched the AdWords platform in 2000 and is now Google’s main source of revenue, representing 96% of Google’s revenue in 2011 alone.

The AdWords’ system is based on cookies and keywords that are determined by advertisers, the system then uses these criteria to advertise content in ranked order by relevance. Services including pay-per-click (PPC) and cost-per-acquisition (CPA) advertising are offered by AdWords to help clients boost their ROI.

This course will help you to learn how Google Adwords works, what PPC is, the importance of correctly setting an AdWords budget, how to design a compelling ad, and how to make adjustments to increase success and ROI.

A History of AdWords

Soon after launching AdWords, Google introduced the AdWords self-service portal which allowed advertisers to manage their own AdWords campaigns. This was a change from the pay monthly service which Google created whereby they would set up and manage advertiser’s campaigns for them.

Google has made the term “keywords” a bit of a newfound buzzword during the rise of search marketing. They continually make updates to the system which scans online content for relevance; the updates mean they can also check for “keyword spamming” and plagiarism.

KEY LEARNING POINTS

  • Define Google AdWords and PPC
  • Set up keywords lists and groups
  • Find tracking and statistical information
  • Describe conversions from clickthroughs
  • Decide whether you will write your own ads or enlist help from third party companies

ADVANTAGES OF THIS COURSE

  • Build and manage effective Google AdWords campaigns to boost company ROI
  • Understand AdWords terms and definitions
  • Create an AdWords strategy for your organisation
  • Design eye-catching ads and know how to make them rank highly

Creating a Google Adwords Campaign

Additional information

Exams Included

No

Course Type

Online Course

Expiry Date After Purchase

1 year

Device Processor

1 gigahertz (GHz)

RAM Required

1 GB

Operating System

iOS, Mac OS, Windows 10, Windows 7, Windows 8

Browsers

Google Chrome, Internet Explorer 8 or above, Mozilla Firefox, Safari 6 or above

Compatibility

Android, iPad, iPhone, Mac, Windows

  1. Upskilling for staff or those seeking employment in courses relevant to your profession is key. It will help you secure your next job or acquire more skills for promotion. This will give you an edge over other applicants or competitors.
  2. Companies should also support upskilling their staff
  3. Once we receive payment (Cleared Funds), we will issue you a username and password via your email address.
  4. Ease of use – You can study for this course anyplace, anywhere, anytime – 24/7/365 days.
  5. For courses where Exam(s) / assessment(s) are included in price, certificates are issued immediately online once you pass the exam.
  6. You may re-take the assessment if you fail as many times as possible before the expiry date.
  7. You can always download and print your certificate as many times as possible before the expiry date if the course do have a certificate (please check additional information tab to confirm).
  8. All our courses last for 6 months to a year before it expires after purchase. Some courses do not expire at all. Please check additional Information for appropriate expiry date
  9. No need to cancel social meetings or rush due to traffic for a webinar. Study at your own pace.
  10. All our courses are accredited and designed by professionals in United Kingdom – They are all UK accredietd courses.
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