Marketing Basics


In stock

SKU: EC113555 Category: Tag:


No matter what industry you are in, your business needs to be marketing itself to fend off competition from rivals! Learn how to effectively position your organisation to maximise the time and money spent on marketing.

A lot of people do not see the value in good marketing, or the point in spending time on it – this course will teach you that the best way to grow your business.


  • This course will not only teach you how to market your business, but which people to market to. You will become adept at defining your marketing, therefore making your marketing far more efficient and effective.
  • You will learn how to communicate with your customer base in a way that encourages them to spend money with you.


  • You will learn how to effectively grow your business through marketing.
  • You will be able to set up and implement various types of marketing campaigns, and subsequently report and review those campaigns.
  • Define your market.
  • Know the different types of marketing and ways to use them.
  • Learn effective ways of communicating with the customer.
  • Know how to set marketing goals and strategies.
  • Recognize common marketing mistakes and know how to avoid them.

Additional information

Exams Included


Course Type

Online Course

Expiry Date After Purchase

1 year

Device Processor

1 gigahertz (GHz)

RAM Required

1 GB

Operating System

iOS, Mac OS, Windows 10, Windows 7, Windows 8


Google Chrome, Internet Explorer 8 or above, Mozilla Firefox, Safari 6 or above


Android, iPad, iPhone, Mac, Windows

  1. Upskilling for staff or those seeking employment in courses relevant to your profession is key. It will help you secure your next job or acquire more skills for promotion. This will give you an edge over other applicants or competitors.
  2. Companies should also support upskilling their staff
  3. Once we receive payment (Cleared Funds), we will issue you a username and password via your email address.
  4. Ease of use – You can study for this course anyplace, anywhere, anytime – 24/7/365 days.
  5. For courses where Exam(s) / assessment(s) are included in price, certificates are issued immediately online once you pass the exam.
  6. You may re-take the assessment if you fail as many times as possible before the expiry date.
  7. You can always download and print your certificate as many times as possible before the expiry date if the course do have a certificate (please check additional information tab to confirm).
  8. All our courses last for 6 months to a year before it expires after purchase. Some courses do not expire at all. Please check additional Information for appropriate expiry date
  9. No need to cancel social meetings or rush due to traffic for a webinar. Study at your own pace.
  10. All our courses are accredited and designed by professionals in United Kingdom – They are all UK accredietd courses.


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